Fred graduated as a Civil Engineer in the late 1980s and gained extensive experience in construction and property development before doing an MBA in 2000. He joined MassMart in 2001 and was a key contributor to group growth through his roles as MD of Jumbo Cash & Carry, Operations Director of MassCash and MD of Builders Trade Depot. In 2010, Fred embarked on various entrepreneurial ventures, including a self-service technology start up. Fred joined Kazang Connect in February 2020 bringing a strong blend of entrepreneurship and corporate leadership experience to the role of Director of Sales - Coastal.